If you look up, "creativity" in the dictionary, and I did, you find: "The use of imagination or original ideas, especially in the production of artistic work."
I think we can substitute the word, "art" for the words, "artistic work." There is little difference, except in the fact that "artistic work" sounds like it's trying to be "art." Or it might be the dictionary being hesitant to use the word "art" all by itself because its too heavy and up for debate. Artistic work is aspiring to be art and may actually be art but it might depend on if the perceiver regards it as "art."
The dictionary defines "art" as "the expression or application of human creative skill and imagination." It also speaks of what is typically considered art by mentioning painting and sculpture and it speaks of purpose when it says, "works to be appreciated primarily for their beauty or emotional power."
So I guess the point is to use your creativity to paint or sculpt something that is beautiful and evokes an emotion, for the most part. The point is to create a moving decoration. I'd say that's pretty noble. I was thinking about the word "Ingenuity," and wondering if it might be a synonym for creativity in the way that I see it, and be more thorough than the word creativity when it comes to the way the general public uses those words. Like what I'm getting at is, if the word "creativity" didn't exist and instead the word "ingenuity" existed we might be better off.
The dictionary says "ingenuity" is "the quality of being clever, original, and inventive." I like the sound of that. That holds within it creativity and much more. And you know, I would say ingenuity is more valued than creativity in general, but I think it needs to be supported in our education system. Its just a slight little change for the better. Forget about creativity. Its all about ingenuity.